Grand Opening of Auntie Anne’s in Romford Shopping Centre
Auntie Anne’s, a popular pretzel chain, recently opened its 37th store in the UK at the Liberty Shopping Centre in Romford. The grand opening took place on Saturday, August 31, and brought in a crowd of eager customers looking to snag a free pretzel and catch a glimpse of the brand’s iconic mascot, Mr. Twisty.
The new Auntie Anne’s store is strategically located opposite the Three and Select stores, making it easily accessible to shoppers exploring the Liberty Shopping Centre. The vibrant blue pretzel mascot, Mr. Twisty, was seen enthusiastically high-fiving customers as they entered the store, adding to the festive atmosphere of the day.
Celebratory Events and Freebies Galore
The opening day festivities kicked off with a Giant Pretzel Pulling Ceremony at 10.45am, drawing in a crowd of onlookers eager to witness the unique event. Following the ceremony, customers were treated to complimentary pretzels and had the opportunity to interact with Mr. Twisty himself. The mascot made a lasting impression on younger customers, who were delighted by his playful antics and friendly demeanor.
Tom Stobbart, the manager of The Liberty centre, expressed his excitement about the new addition to the shopping center. He shared, “We’re thrilled to welcome Auntie Anne’s Pretzels to The Liberty. Auntie Anne’s brings a unique and delicious option to the centre, and I’m confident it will quickly become a favorite among shoppers.” The positive reception from both the management and customers bodes well for the success of the new store in Romford.
Expansion and Future Plans
The Romford location marks the third Auntie Anne’s store to open in London since June, showcasing the brand’s growing presence in the UK market. Known for its delectable range of sweet and savory pretzels, as well as cinnamon sticks and pretzel hot dogs, Auntie Anne’s continues to attract a loyal following of pretzel enthusiasts.
In addition to the Romford store, Auntie Anne’s has seven more new shop openings planned across the UK and Ireland this year. One of the upcoming locations includes a new shop in Walthamstow, set to open on Saturday, September 7. The expansion reflects the brand’s commitment to reaching new customers and offering its signature treats to a wider audience.
The opening day at the Liberty Shopping Centre in Romford was a resounding success, with customers flocking to the new Auntie Anne’s store to indulge in their favorite pretzel creations. The vibrant atmosphere, freebies, and engaging mascot all contributed to a memorable experience for attendees, setting the stage for Auntie Anne’s continued success in the UK market.