West Ham United Unveils New ‘Cockney’ Away Kit
West Ham United, a football club deeply rooted in the heart of East London, has recently launched its new ‘Cockney Kit’ for the upcoming season’s away strip. The 2024/25 Umbro away kit pays homage to the club’s rich East End heritage, celebrating the vibrant spirit of modern-day east London.
Inspired Design Reflecting East London Landmarks
Designed in sleek black with accents of claret, the new away kit incorporates motifs of iconic east London landmarks, showcasing the essence of the city’s cultural identity. One striking feature of the kit is a graphic representation of St Mary-le-Bow, a historic church synonymous with the Cockney tradition, intricately woven into the fabric. The inclusion of Bow Bells, immortalized in the famous nursery rhyme “Oranges and Lemons,” further emphasizes the kit’s connection to the local community.
Kit Launch Celebrates East London Stories
The launch of the ‘Cockney Kit’ was accompanied by a captivating film produced by the club, highlighting the diverse stories of individuals and places within east London. Featuring prominent figures like England international James Ward-Prowse, the film showcases the narratives of both the men’s and women’s first team players, such as Mohammed Kudus, Anouk Denton, Riko Ueki, and Kristie Mewis. Additionally, the film spotlights east Londoner and academy graduate George Earthy, underscoring the club’s commitment to celebrating local talent and community connections.
Embracing East London Culture
In a nod to the vibrant cultural landscape of east London, the film also includes visits to notable establishments like Clapton’s Accra Palace Ghanaian restaurant in Brick Lane and Romford Snooker Club. These local landmarks serve as testaments to the area’s rich tapestry of traditions and influences, further reinforcing the deep-rooted connection between West Ham United and its community.
The film’s narration by Guvna B, a prominent voice in the east London music scene, adds an evocative layer to the storytelling, as he recites a poignant poem exploring the essence of being an east Londoner in the present day. His words resonate with the viewers, capturing the essence of resilience, diversity, and pride that define the spirit of east London.
To acquire the new 2024/25 Cockney Kit and be a part of this celebration of East End heritage, fans can visit the official West Ham United club stores at London Stadium, Liberty Romford, Lakeside Thurrock, or Basildon Eastgate. The kit is also available for purchase online at shop.whufc.com, allowing supporters to proudly display their allegiance to the club and its cherished roots.
As West Ham United continues to honor its legacy and embrace the dynamic culture of east London, the launch of the ‘Cockney Kit’ stands as a testament to the club’s enduring connection to its community and its commitment to celebrating the spirit of inclusivity, diversity, and belonging.