Uncovering Romford’s Hidden Gem: Modernariato Vintage Store
Nestled in the bustling town centre of Romford lies a hidden treasure trove that often goes unnoticed by passersby. Modernariato, which translates to modern antiques in English, has been a fixture in Romford Shopping Hall for approximately five years. Despite its prime location, owner Isabella Pino laments that many are still unaware of the eclectic wonders that await inside.
Isabella’s Italian-style vintage shop offers a curated collection of items spanning the 50s, 60s, and 70s, ranging from homeware to cameras. While Romford may not be synonymous with vintage shopping, Modernariato gives the trendy stores of Shoreditch and Camden a run for their money. Stepping into the store feels like entering Aladdin’s cave, with records adorning the entrance walkway leading to a main floor filled with disco-style lamps, retro furniture, and vintage globes.
Unearthing Musical Gems
Among the myriad treasures at Modernariato, it is the records that steal the spotlight. Isabella reveals that their collection of vinyl records is a major draw for customers, filling the void left by the absence of record shops in Romford for quite some time. The nostalgia-inducing allure of music from decades past resonates with visitors, with some even returning specifically for the vinyl offerings and radiograms that grace the shelves.
Despite the resurgence of vinyl in recent years, Isabella notes that many still inquire about the shop’s tenure in Romford Shopping Hall, indicating a lack of awareness about this hidden gem. While Modernariato has begun exploring online avenues to reach a wider audience, Isabella remains steadfast in her dedication to maintaining a vintage charm that thrives on personal interactions and face-to-face connections.
A Vintage Experience Beyond Shopping
For Isabella, Modernariato is not just a store but an embodiment of her passion for all things vintage. With a vast array of items that she affectionately describes as “millions of things,” she invites customers to peruse the shop at their leisure, immersing themselves in a bygone era that exudes nostalgia and character. While sales are undoubtedly important, Isabella prioritizes creating a unique and authentic experience for visitors, encouraging them to appreciate the vintage charm of her establishment even if they leave empty-handed.
As the bustling town of Romford continues to evolve, Modernariato stands as a beacon of timeless elegance and retro allure. With its eclectic mix of vintage delights and Isabella’s unwavering commitment to preserving the essence of a bygone era, this hidden gem offers a truly unforgettable shopping experience that transcends mere transactions. So next time you find yourself in Romford, be sure to venture into Modernariato and embark on a journey through time, where every item tells a story waiting to be discovered.