Uniqlo, the global clothing chain known for its high-quality, affordable fashion, has recently opened its latest UK outlet in the historic quarter of Kings Cross. Situated in Coal Drops Yard, this iconic building was once a giant music venue, adding a touch of history to Uniqlo’s modern aesthetic.
The interior of the new Uniqlo store at Kings Cross is a sight to behold, with elements that pay homage to the chain’s Japanese roots and culture. One unique feature is a vending machine that dispenses children’s clothes, a nod to the vending machines found in Japan, where they are a common part of everyday life.
Customers visiting the store will be greeted with a spacious layout spread across three floors, offering a wide range of men’s and women’s clothing. From heat-tech vests to cashmere jumpers, Uniqlo has something for everyone. The second floor is home to the children’s clothing vending machine, making it easy for parents to shop for their little ones.
In addition to the unique shopping experience, the second floor also houses the RE UNIQLO Studio, where customers can recycle, repair, or remake their favorite items. This initiative is in line with the Japanese tradition of sashiko, which involves mending clothes decoratively to extend their lifespan.
To further enhance the cultural experience, Uniqlo has collaborated with Central Saint Martins, University of the Arts London, to design Eki stamps inspired by Coal Drops Yard. Eki stamps are a common sight at train stations in Japan, featuring designs that represent the station’s city or surrounding landmarks.
The collaboration doesn’t stop there – Uniqlo has partnered with London Mural Festival 2024 to work with British artist Pref, who has created an artwork in his classic typography style. This artwork embodies Uniqlo’s ‘Made For All’ philosophy, adding a touch of creativity to the store’s walls.
To bring a taste of Japan to Coal Drops Yard, Uniqlo will be hosting a Shò„tengai Market, a Japanese-style market that will showcase pan-Asian businesses every month. Customers can enjoy Japanese-inspired snacks from vendors like Kichiya and Onigiriheads, adding to the cultural experience of shopping at Uniqlo.
For customers looking to save on their purchases, the Uniqlo app offers discounts for those shopping over the opening weekend. Additionally, app users have the chance to win a trip to Tokyo by scanning their app with any purchase, making it a rewarding experience for loyal customers.
Looking ahead, Uniqlo is set to open another store in London’s White City Westfield on October 10, expanding its reach and bringing its unique brand of fashion to more customers in the UK. As Uniqlo continues to innovate and collaborate with artists and designers, the brand remains at the forefront of the fashion industry, offering customers a blend of style, quality, and cultural experiences.
